The Company's marketing and Promotion department main responsibility is to identify and target a specific segment of the population. Efforts are initially concentrated to provide the best possible services in order to retain customers. Once an identified segment is captured, efforts are then focused on increasing the existing customer base as well as identifying new segments to achieve growth and to diversify customer base. The Company has successfully identified new locations, new specialties, and new target markets due to successful market analysis.
Marketing and promotion efforts of the Company include a pricing strategy. Since 1997, the Company has initiated a package deal for the most common surgical services and deliveries. These prices are approved by the management and are considered as general package deals. Currently Mouwasat Hospital in Dammam has a general package deal prices for 50 of the most common procedures. New package deals are created based on demand and their prices reflect the cost of offering the relevant services.